There is a significant gap between the concept of “being innovative” and how it’s actualized in business today. Although it’s quite common for leaders to charge their teams with “thinking outside of the box” and “challenging the status quo”; it’s rare for an organization to design its structure to support such requests intentionally.

 

By leveraging the principles of consumer psychology, organizational behavior, design thinking, and product excellence; Amplify Genius helps individuals and organizations alike to navigate the chasm between the status quo and radical innovation.